The Geometry of Sponsorship
Let’s continue to explore what we know about sponsorship, and examine why we don’t always act in ways consistent with what we know. In addition to the axioms I talked about in my last post, there are...
View ArticleWhen You Need to Confront a Sponsor
So here we are with all this knowledge (see my three previous posts) about what sponsorship is, its crucial role in realizing change objectives, and how it can be effectively applied and yet we find...
View Article
More Pages to Explore .....